About RISE

RISE stands for: Research > Insight > Strategy > Execution.

RISE is a full-service marketing and business development agency based in Sydney, Nova Scotia. Our team uses a research-based approach to help our clients reach new heights.

RISE Results Business Services was created in 2015 as a research and analytics firm, but we quickly saw the need to expand into providing marketing services as the two go hand in hand.

Our client-centric approach, ability to pivot quickly, and diverse experience means we can provide a solution for anything a client requests. This sees us succeeding at anything from social media imagery to event planning, focus groups to community branding, corporate documentation to online education.

RISE was born out of a passion for data and how it tells a true story.

Our team takes a research-based approach to all projects, first gaining understanding of our client’s objectives and ensuring all tasks are in line with providing the desired outcomes. Never satisfied with anecdotal information and always striving to base decisions on facts, RISE provides our clients with research-based recommendations that focus on results. Our research-based processes enable us to identify potential barriers or concerns before they arise, and to have a deeper understanding of your objectives for the final product.

Our team is composed of dedicated, multi-talented, versatile problem-solvers, with deep and wide experience in tourism marketing, research, strategy, and design.

 Decolonizing our Commitment »

Our Core Team

Noelle MacLean

Noelle MacLean
- Founder & President

Noelle is a research enthusiast who thrives on engaging with clients & understanding their needs. With her expertise in strategic insights, Noelle leads our team in delivering transformative experiences. #NumbersNerd

Steven Rolls

Steven Rolls
- Director of Creative Services

Steven is a visionary who lives for creating captivating and immersive experiences. With a talent for thinking outside the box, Steven brings creativity to the forefront of our projects, infusing them with his unique artistic vision. #FullOfSurprises

Gayle Bird

Gayle Bird
- Director of Information Design

Gayle is a problem-solver who combines her love for words & design with strategic thinking to craft compelling solutions. Her ability to think critically allows her to create visually stunning designs that resonate with audiences. #ContentIsKing

Georgia Cairns

Georgia Cairns
- Executive Assistant & Photographer

Georgia is a versatile personal assistant with exceptional organizational skills and a knack for managing logistics. Additionally, she contributes her photography expertise, adding another creative dimension to our team. #EfficiencyEnthusiast

Leslie Fu

Leslie Fu
- Project Coordinator

Leslie works on our community economic development initiatives and with her extraordinary organization skills, she keeps us all on track! #SocialEnterpriseQueen

Special Project Partners

Susan Googoo

Susan Googoo
- Authenticity Liaison

Sue is dedicated to fostering genuine connections and preserving cultural integrity. With a passion for education and a commitment to authenticity, Sue ensures that our engagements are grounded in respect and meaningful experiences.

Eileen Paul

Eileen Paul
- Community Liaison

Eileen is a master coordinator who excels at bringing diverse elements together. With a focus on supporting entrepreneurship and effective communication, Eileen plays a crucial role in shaping our team’s vision and delivering seamless experiences.

Jeff Ward

Jeff Ward
- MC & Entertainment Coordinator

Jeff is the heartbeat of our entertainment endeavors. With a profound commitment to community and entertainment, Jeff orchestrates unforgettable experiences, celebrating the rich tapestry of Indigenous culture and creativity.

Our Services

Business Development

  • Branding
  • Business Plans
  • Event Management
  • Report Writing
  • Report Layout
  • Research
  • Copywriting
  • Market Research

Tourism Consultation

  • Destination-focused traveler studies
  • Online & in-person research surveys 
  • Focus group organization and facilitation
  • Photography & asset creation
  • Website development
  • Booking systems
  • Copywriting
  • Marketing strategy guidelines

Marketing & Design

  • Marketing Materials
  • Marketing Plans/Strategies
  • Print & Digital Materials
  • SEO (Search Engine Optimization)
  • Site Management
  • Social Media Management
  • Brand Development & Strategy
  • Promotional Materials

Communications & Marketing

  • Market research
  • Website project management
  • Online advertising tactics
  • Marketing strategy development
  • Managing agencies of record, partners, and advertisers
  • Communication in the workplace training
  • Strategic planning

Event & Conference Planning

  • Event Branding
  • Promotional Materials
  • Entertainment Scouting
  • Registration & Communications
  • Speaker Sourcing
  • Venue Liaising & Management
  • Logistics
  • Travel & Lodgings Management

Creative Design

  • Brand development & strategy
  • Signage, stationery, brochures, advertisements
  • Digital marketing strategy development
  • Web design and site management
  • UX / Interface design
  • Document and form design
  • Educational booklets & infographics
  • Content copywriting and editing
WHY OUR CLIENTS LOVE WORKING WITH US…

In the summer of 2015, the Keltic Lodge Resort and Highlands Links Golf Course hired RISE to perform market research on the customer base of each organization. Our goals were to understand customer desires and expectations, and how to cross promote business to increase revenue. RISE provided the answers we were looking for as well as recommendations on how to use what we learned strategically within our plans to renovate and re-market.

Graham Hudson
- Keltic Lodge

Noelle and her team at RISE go over and above for their clients; they offer a deep thoughtfulness and care for event dignitaries, speakers and delegates.

Marissa Lawrence and Josh Regnier
- Community Economic Development Initiative (CEDI)

I loved working with RISE. Noelle was able to help my company with our marketing needs and helped us to get to the next level in our business. Noelle is fast thinking, connects with the branding, and is an advertising genius!

Lisa Lee
- Lisa Young Lee Inc.

SOME OF OUR CLIENTS