Founded in 2019, the World Tourism Institute leverages the tourism heritage and training leadership of Cape Breton University to support and enhance tourism development across Unama’ki–Cape Breton Island and beyond.
Who They Serve
Tourism operators, entrepreneurs, Indigenous tourism participants, training partners
How We've Supported Them
Summer Solstice Run – Millbrook First Nation
RISE has supported the Summer Solstice Run for seven years, providing full-spectrum event coordination to honour Indigenous culture, promote wellness, and bring together runners and walkers of all ages. Hosted annually by Ulnooweg in Millbrook First Nation, the event has grown steadily, drawing families, youth, Elders, and community leaders into a shared celebration of health and togetherness.
Ulnooweg – Indigenous Entrepreneur Awards Shows
Legit Western Wear & J.A. Douglas McCurdy Sydney Airport
Sydney Airport sought to promote its new direct WestJet route from Calgary to Sydney by highlighting a unique East-meets-West story—showcasing how western culture is thriving on the East Coast. They wanted to engage travelers and locals alike, sparking excitement for the new connection.
