Market Research &
Business Development.

Guiding Your Growth with Insightful Research & Strategic Planning

At RISE, we believe that understanding the heartbeat of your market is the first step to making impactful decisions. 

Our approach to market research is about more than gathering data; it’s about listening, observing, and truly getting to know your audience and competitors. We take those insights and build clear, thoughtful strategies that light the path forward, helping you grow with purpose, confidence, and a sense of adventure. Having started as a research-focused company, our roots are deeply planted in this field. Our team’s expertise spans everything from data analytics to strategic planning, turning complex information into meaningful stories that drive action. We are your go-to partners for navigating new markets, understanding customer needs, and crafting strategies that lead to sustainable growth.

How We Serve You.

We conduct thorough market research and develop business strategies, guiding our partners towards growth and social impact.

Market Research.

Market Research

Gaining insights into market dynamics, customer behaviors, and competitive landscapes to better understand current and potential market conditions.

Qualitative and Quantitative Data Collection

Using focus groups, online and telephone surveys, engagement sessions – particularly in community – and stakeholder interviews to gather comprehensive data.

Data Analytics and Reporting

Providing detailed analyses and actionable insights that drive strategic decisions, helping clients navigate complex business environments effectively.

Marketing Strategy Development

Crafting targeted marketing strategies that align with business objectives, focusing on market segmentation, positioning, and channel strategies.

Tourism Consultancy

Developing and refining tourism strategies to enhance appeal and sustainability, particularly in Cape Breton – Unama’ki and the Atlantic region as a whole. This includes market research, competitive analysis, development of tourism products, destination branding, and visitor experience enhancement.

Market & Competitor Analysis

Conducting in-depth studies of market trends, demographics, psychographics, and geographic factors to provide a comprehensive picture of market conditions and dynamics. Evaluating competitor strategies, strengths, and weaknesses to identify opportunities and threats.

Market Segmentation & Audience Profiling

Identifying and targeting specific market segments, creating detailed profiles of target audiences to tailor marketing strategies to their needs and preferences.

Customer Feedback & Effectiveness

Conducting customer satisfaction surveys and online surveys/interviews to gather insights and improve customer experiences. Assessing the effectiveness of marketing campaigns and advertising efforts to refine strategies and maximize ROI.

Business Development.

Business Development

Developing growth and penetration strategies, focusing on profitability and social impact.

Feasibility Studies

Conducting thorough analyses to assess the practical viability and potential impact of startups, existing companies, and non-profits for new projects or ventures before significant investments are made.

Strategic Planning

Offering long-term planning services with a focus on financial sustainability and community/social objectives.

Risk Assessment and Mitigation Strategies

Identifying and managing potential risks.

Business Plans

Crafting comprehensive business plans that provide a roadmap for growth, operations, and financial success, tailored to client-specific goals.

Funding Proposals

Crafting compelling proposals that secure essential funding for startups, nonprofits, and social ventures, aligning with their mission and demonstrating the value and potential of their projects to funders.

Business Process Optimization

Analyze and improve clients’ business processes to increase efficiency and effectiveness.

Social Enterprise Strategy

Developing strategies for social enterprises that address economic, social, and environmental well-being.

Visioning and Goal Setting

Setting strategic direction and aligning business objectives.
“

Community CARES engaged RISE to work with us around governance and strategic plan renewal. Based on our experience, RISE should be kept top of mind for any organization considering consulting services. The value provided by this firm strikes the right balance; rates are appropriately aligned, and Noelle maintains a firm understanding of need at the centre of the work at all times.

Once Noelle takes on a project, she commits to it fully. She has a proven ability to gauge needs, and then identify effective solutions to maximize performance. Noelle brought the optimal mix of organizational knowledge, accounting knowledge, and real world experience.”

— Dorothy Halliday, Executive Director – Community CARES Youth Outreach

CASE STUDY

Cape Breton Partnership - Barriers to Women Entrepreneurs in Cape Breton

The Cape Breton Partnership sought consulting services to identify and address barriers faced by women entrepreneurs in Cape Breton to enhance the region’s economic sustainability and prosperity. RISE conducted thorough research and analysis to provide actionable recommendations, guiding the development of targeted support programs and enhancing existing services for women-owned businesses.

Services Highlighted: Market Research, Strategic Recommendations, Survey Development, Data Analysis
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Ready to unlock new opportunities for your business?

Schedule a free consultation with our Market Research & Business Development experts today and take the first step toward informed, strategic growth.

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