A youth-founded Western apparel brand created by 13-year-old AC, built to offer barn-tested, cowgirl-approved gear that breaks away from mainstream fast fashion trends.
Who They Serve
Young riders, barn kids, western wear customers
How We've Supported Them
Summer Solstice Run – Millbrook First Nation
RISE has supported the Summer Solstice Run for seven years, providing full-spectrum event coordination to honour Indigenous culture, promote wellness, and bring together runners and walkers of all ages. Hosted annually by Ulnooweg in Millbrook First Nation, the event has grown steadily, drawing families, youth, Elders, and community leaders into a shared celebration of health and togetherness.
Ulnooweg – Indigenous Entrepreneur Awards Shows
Legit Western Wear & J.A. Douglas McCurdy Sydney Airport
Sydney Airport sought to promote its new direct WestJet route from Calgary to Sydney by highlighting a unique East-meets-West story—showcasing how western culture is thriving on the East Coast. They wanted to engage travelers and locals alike, sparking excitement for the new connection.
